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NFL players, teams celebrating football in Canada

Posted on 2016-05-18 06:24:04

Toronto - Wednesday May 18, 2016 - The National Football League is rewarding some of Canada's fastest growing flag football communities with visits from NFL players and teams.

The visits will be used to introduce NFL PLAY 60 - the league's youth health and wellness campaign encouraging kids to be active for 60 minutes a day - to communities in four Canadian provinces in 2016.

"We are thrilled to recognize the organizations who are growing the game at the grassroots level, particularly among females, and to team with Canadian communities that share our passion for football and our commitment to health and wellness," said Tammy Johnson, Marketing & Events, NFL Canada. "These visits are designed to not only be a reward for Canadian kids who are embracing flag football as part of their recommended 60 minutes per day of physical activity, but also as a way to inspire coaches and administrators to continue their efforts." 

Sharing a commitment to the PLAY 60 campaign, four participating NFL clubs will join the league for the visits to the selected schools, flag football leagues and amateur football associations. In addition to tips from NFL players and PLAY 60 guest instructor Jen Welter (the first female coach in NFL history), the visits will include football clinics, an interactive family zone, NFL team mascot and cheerleader appearances.

Special focus will also be given to working with the administrators who are seeing the positive results of increased participation in flag football among young girls.

"In addition to inspiring kids to pick up a football more often, an important legacy of these visits will be the sharing of ideas and tips on how to make the game more accessible and fun for both boys and girls," said Welter. "This approach - using PLAY 60 as a platform to put the spotlight on thriving football communities - is unique to Canada. Whether it’s playing a game of flag football or simply playing catch in the yard, our goal is to inspire young Canadians and ensure they know how to get involved."

The following NFL PLAY 60 events will be held in Canada in 2016:

"Flag football is an amazing way for young girls to experience the excitement and teamwork inherent in football, with less contact," added Welter. "The phenomenal growth in female participants each of these community and school leagues are experiencing deserves recognition."

Physical activity produces overall physical, psychological and social benefits for children. Designed to inspire kids to get the recommended 60 minutes of physical activity a day in school and at home, PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations. PLAY 60 is implemented locally, in partnership with NFL teams, as part of the NFL's in-school, after-school and team-based programming. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have integrated programs into more than 73,000 schools nationwide since the campaign launched. All 32 clubs activate PLAY 60 locally, with more than 2,000 NFL PLAY 60 events held annually.

NFL teams help their communities ‘PLAY 60’ all year long. For more information about PLAY 60 or to see how current and former players get active, visit NFLRUSH.com or follow @NFLPLAY60.

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About NFL PLAY 60: Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 200 NFL Youth Fitness Zones and integrated programs into more than 73,000 schools nationwide since the campaign launched. All 32 clubs activate PLAY 60 locally, with more than 2,000 NFL PLAY 60 events held annually. For more information, visit NFLRUSH.com.